Novel Efforts Downtown

ADHDA’s Business Development Committee presents its award-winning merchant focused series of short NEDTalks (Novel Efforts Downtown), pertinent topics for you and your business.


NEDTalk, Episode 1

We can easily get too comfortable with our “2nd home”—our storefronts.  Take a Window Shopping walking tour with moderator Blue Anderson from the Columbia River Maritime Museum Store to see how you can make a storefront sing and make a strong first impression season by season.

NEDTalk, Episode 2

Want to keep business hopping all year round? Social media can help drive footsteps through your door and give people great reasons to buy. Join speaker, Tara Gentile, who will help you channel your everyday activity into social media updates that bring in customers both new and loyal with 5 Ways to Get More Customers through the Door with Social Media.

NEDTalk, Episode 3

Participants of What’s Up Alley-Cat: A New Look for the 13th Street Alley were asked to help with redesign ideas of the 13th Street alley, an important connector between Commercial and Duane Streets.  Moderator, Kevin Cronin, City of Astoria Community Development Director, led a lively discussion on the opportunities and possibilities of this unique pedestrian connector in downtown Astoria.


NEDTalk, Episode 4

Join this round table discussion on Loyalty Programs and Gift Registries: How to leverage to increase your business sales, with Sue Allen Clarke, owner of In the Boudoir.


NEDTalk, Episode 5

Join us Tuesday, March 15 at Clatsop Community College, Columbia Hall Room 219 at 6pm for: What is YOUR Downtown Astoria? A Market Analysis for Downtown Astoria’s Future.

Participants of Tuesday’s NEDTalk will be asked to join in a lively and interactive discussion to help identify potential downtown businesses, anchor tenants, business linkages and gaps, as well as customer habits.  ADHDA, City of Astoria staff, business and property owners, and YOU will have the opportunity to provide your input on the downtown district and to help guide future investment work.

ADHDA WELCOMES RONNI HARRIS, COMMUNITY OUTREACH OFFICER - Ronni Harris is now working with ADHDA as our Community Outreach Officer. Ronni’s duties include providing information and direction to visitors as well as parking enforcement within the district.

FIVE ZERO TREES - PAYS TO KNOW YOUR BUSINESS NEIGHBOR - Five Zero Trees has built-out a beautiful new space in Downtown Astoria featuring reclaimed wood, craft cannabis, and experts to help educate you about this new industry.

ASTORIA MAKERS - MEET YOUR BUSINESS NEIGHBOR - The Astoria Makers purchased a building downtown and are rapidly advancing on plans to open a community oriented Makerspace, including tool and space rental, and collaborative work environments.

FRUFFLES - MEET YOUR BUSINESS NEIGHBOR - Fruffles is a home decor and gift boutique specializing in kitchen goods and gadgets.